Key Concepts

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The Tao of Twitter

Saturday, September 22nd, 2007

This content is summarized from The Tao of Twitter, presented by Ed Dale for the Thirty Day Challenge (with a little sprinkling of Mindel). You can also download the slides.
This is the long awaited explanation of why I (Ed) believe Twitter is good for internet marketers.
What is Twitter?

Twitter is a web 2.0 tool that […]

Web 2.0 - Ignore At Your Peril

Sunday, September 16th, 2007

This post summarizes Ed Dale’s latest web 2.0 videos on the Thirty Day Challenge blog (with a little sprinkling of Mindel).
A Worrying Trend
I’ve noticed a worrying trend amongst fellow marketers. They are dismissive of web 2.0 and this will hurt them in the long run.
Let’s take Facebook as an example.

The Facebook statistics are […]

Summaries, Diary, Articles and Tips on One Page

Friday, August 31st, 2007

This page has now been coined the summary of summaries. I’ve put all the daily summaries, diary, articles and tips all on the one page so you can find everything you need.
Some of you have also asked me whether I had a minion type up all this content. The answer is no. It’s been […]

So What is Quality Content Anyway?

Tuesday, August 21st, 2007

The truth knocks on the door and you say, ‘Go away, I’m looking for the truth,’ and so it goes away. Puzzling.
- Robert M. Pirsig

Can you do me a favour? Can you give me a couple of minutes of your valuable time. I think you’ll find it worth it.
Why?
I want to talk to you about […]

Tip #15 - Don’t Lose Sight of the Goal

Saturday, August 18th, 2007

Mike Mosby wrote an excellent blog post yesterday (Friday) in which he said
It is very exciting watching your site move up the rank ladder but don’t forget what you are trying to accomplish.
We should be trying to identify what sort of traffic does a site in this niche at the number 1 or 2 […]

Tip #7 - Wordtracker GTrends - Lessons Learned

Tuesday, August 14th, 2007

Judging by all the fantastic comments everyone seems pretty pleased with GTrends - the tool.
That’s great! Thanks for those comments. We really appreciate it.
Now there’s no excuse for falling behind or failing to spot a niche.
Marketing the Way the Internet Works
But lets look at the lesson in what just happened.
Think about what Ed said […]

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