« Why Should I Install the Thirty Day Challenge Toolbar? | Home | Best Photo Capture Tool for Blogging? »
Day 1 - A Magnificent Symphony of Four Parts
By Mike Mindel | August 2, 2007
This info is summarised from all the day 1 content by Ed Dale.
Lessons on market research are coming up on Thursday / Friday. You can spend the whole weekend getting up to date.
Today we’re talking about the magnificent symphony made up of four movements - that is Internet Marketing.
At one level Internet Matketing is very easy to learn. On another level it takes years to learn & master. Think Texas Hold-em. Five minutes to learn, a lifetime to master.
What tends to happen in internet marketing is that we get overly complicated and lose track of these four things - the magnificent symphony of Internet Martketing:
These are in order of importance:
1. MARKET RESEARCH
This is by far the most important step of the process.
Find out what the market wants. You choose your market before you choose your product.
95% of you, if you’re going to make a mistake - are going to make a mistake here.
Imagine if you were going to open a coffee shop, imagine if you knew exactly how many people are walking past, exactly how many people will walk into your store, what they want to buy, and how much they want to buy.
That is exactly the opportunity available to us!
Don’t skip market research. You haven’t got it all nailed. Don’t think ‘I’ve got this idea or product and I’m just going to run with it’.
Start coming up with ideas for markets (not products). Don’t think you know what a market wants or even that a market exists.
We need to find great markets. The markets will tell us what they want to buy.
So start brainstorming possible markets.
The most successful sites from two years ago are the smallest, least obvious niches in the market. E.g. how to trout fish is a niche. But how to trout fish using a spinner in a stream is a sub-niche, a sub-market, a micro-niche. This is what will work and get you started.
2. TRAFFIC
No traffic, no conversion, no money.
If nobody walks into your shop you’re not going to make a think. If you build it, they’re not going to come just like that.
You need to get clients! You need to get traffic!
In the thirty day challenge you’ll be taught how to get traffic for nothing, nada, zilch. No pay per click! All organic.
3. CONVERSION
What you do with your traffic to make them buy. There are more effective techniques than the long form sales letter.
How do you get someone from being interested in something, to purchase your product. In the past this has been difficult to test. But this year it’s all been worked out.
In the past you used to send your traffic to a long form sales letter. But this year sales letters are somewhat important but not as important as the conversion process. This works far better than any sales letter.
That means building a list, and doing a mini launch of your particular product. (I love launches…)
4. PRODUCT
This comes last. You only create a product once you’ve checked your market research, traffic & conversion.
There are two streams this year to cater for the beginners too.
In the past we’ve created an ebook, which is a one - two week process. This still works great but there are easier ways. Putting together audio & video. The tools are all available for PC & Mac and very easy to use.
The cool thing about audio and video is that it is so quick. You can produce a product in record time.
Alternatively you can sell somebody else’s product (as an affiliate). This isn’t some multi-level marketing scam. That means selling real sausage making tools to real sausage making enthusiasts. Real products to real people for real money.
If you don’t want to create the product then you can outsource it. Get someone else to do it. A perfectly good option.
THE GOLDEN RULE: BE PROACTIVE
Remember the most important rule of all: BE PROACTIVE. You won’t get anything if you don’t start. You must begin. Don’t just dip a toe - dive into the stream and get going. It doesn’t matter if you mistakes, just begin. Fix it later.
Just remember what Goethe said: “Whatever you believe or dream you can, begin it. Boldness has genius, power and magic in it.”
THERE ARE MANY WAYS TO MAKE MONEY ONLINE
There are many overwhelming choices. If your brain gets overloaded you try to escape into watching a movie, washing your hair, anything to escape the confusion.
But the thirty day challenge is one concrete process that will work. Other processes may also work. But this one is tried and tested.
DON’T THINK $10 MEANS NOTHING
Don’t get hung up on the $10. If you go after $1000 you will make nothing. But if you aim for $10 you will most likely achieve it. Then $10 - $100 is a lot easier and $100 - $1000 an easy step after that.
BUT I HATE SELLING!
You don’t have to sell! Think about the most exciting things you’ve ever bought. Did you actually have to be sold on that. You probably knew more than the sales person.
If you have to sell then you’ve made a mistake.
IN SUMMARY
- Watch the first day content.
- Keep jotting down ideas. Niche, market. But don’t edit.
- Catch up with the pre-season content.
P.S. I just LOVE ScribeFire. It’s never been easy to post to my blog. Any of you who struggle with the five row Wordpress content window know exactly the pain of which I speak.
- Mike
Technorati Tags: day one, symphony of four parts, internet marketing, market research, traffic, conversion, product
Powered by ScribeFire.
Topics: Daily Summaries |
August 12th, 2007 at 2:49 am
wot hapend to tip one “search wordtraker from yor browser”as i want 2 install but dont no how thnx
August 12th, 2007 at 6:41 pm
Excellent blog, thanks so much. I started a few days ago and am trying to catch up now, this is exactly what I needed. Thanks Mike!
August 18th, 2007 at 11:38 pm
[…] Remember that internet marketing is a symphony of four parts […]
August 31st, 2007 at 1:59 am
[…] Day 1 - A Magnificent Symphony of Four Parts […]
September 1st, 2007 at 3:45 am
I am on day 9 and thought it would be a good idea to do a review of everything I learned so far. Thank you for providing the summaries.
November 11th, 2007 at 9:14 am
I’m always interested in why people are interested in Internet marketing. What is it that drives people into working on the net with things they don’t understand?
Why don’t they create something they themselves can stand for and be proud of?
I just don’t understand it all. It seems that most are followers of someone else.
C’mon folks where are the artists, creators, inovators amongst you all. Stumble is full of people attempting to sell SEO or stuff that realy no-one needs other than to make a few quid- ’cause don’t try to tell me that everyone is making loads of money every day from doing effectively nothing.
Where are the products? Just loads of new web owners hoping and believing that a fortune is awaiting.
Sorry, but I need some convincing not only by you Mike, and you make sense in your strategy but by all the hype I read on every second or third stumble.
We have a business at www.thebaldchemist.com but its not dependent on ads. In fact we don’t have any. BUT we have around 40-60,000 visitors to our site. What on Earth are we doing wrong?
Incidentley we have a massive amount of interest for our services as media people.
December 17th, 2007 at 3:09 pm
Can’t thank you enough for this Mike!