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Day 16 - Part I - It’s Traffic Time
By Mike Mindel | August 16, 2007
This content is summarised from the Day 16 training of the Thirty Day Challenge, presented by Ed Dale.
The Race is On
Conceivably, from today, you will have enough information to drive traffic.
Hopefully through your affiliate site you will make a sale.
You might even make your $10 at this early stage.
Hopefully, now you understand why we spent so much time on the keyword selection.
Please take some time to review the Day 15 training which explains all the reasons in detail.
Here are All the Steps
We are going to outline all the steps today. The countdown is now on.
We will show you this experience from two viewpoints.
- The first viewpoint is yours, the content creator, the publisher.
- The second viewpoint is what the reader sees, the person who is searching for information on ‘free speed reading’.
This way you will get the most out of the next two days.
Your Gorgeous Smart Friend
Tumblr is your gorgeous, smart, friend, who Google likes letting into their nightclub.
This is an article on a Tumblr blog
It is a very special piece of content. Not only does it explain to people what ‘free speed reading’ is, it also links to our affiliate page. (The sales page of the product you are promotiong. You make a commission from your visitors when they buy).
First we are going to upload our content to this special type of blog.
Your Attention Getter
Netscape can be a gorgeous, smart, friend. But it’s much better used as a linking site, as an attention getter.
Something we use to say ‘hey Google, check this out, this is interesting’.
Social Poster
Finally, a great service called social poster.
This will help us and your team mates to let all the services know about your new piece of content.
Everytime you create a new piece of content, you’re going to use Social Poster and get your team to help you out with it as well.
How it All Comes Together
Like this
Today it’s All About the Tumblr Blog
Hopefully we’ll get a result e.g. for ‘free speed reading’ we are at number five on Google for exact match
We’re also at number 7 in Google for broad match (without quotes)
Getting Ranked in Google
You’re going to discover something with Google real quick.
Something even a lot of seasoned marketers don’t quite understand.
Google calculates all these settings and how the rankings work on a minute by minute basis.
They look at page rank, at least on a daily basis.
You’ll start to notice that things move around a lot.
This is very important to observe.
For example my (Ed’s) ‘free speed reading’ on broad match was actually as high as number 5 (it’s number 8 in Ed’s video).
I (Ed) needs to give it more love and don’t worry we’ll show you exactly how to give love next week.
But this is an excellent result.
Remember ‘free speed reading’ is a dodgy phrase - there is not enough traffic - just 15 or 16 visitors per day.
But it’s a good demonstration for the Thirty Day Challenge.
Now past results are no guarantee of future performance. But this happened in 2 1/2 hours.
We expect using this part of the process to get into Google somewhere between 2 1/2 hours and a few days. So don’t stress!
We’ll show you exactly how that will occur. The only thing we can’t tell you is when it will occur. We have no clue. We wish we did. But we don’t. It will just happen.
These ones as it turned out happened very quickly.
What Do Real People Experience
In this slide I want to show you what real people experience. I also want to show you the power, the ethics, the morality and the ecology of what we’re doing here.
There are so many ways to do diversion marketing which at the very least are trying to be in the same ballpark, but at the very worst are those horrible popups that offer you ways to lengthen various parts of your body.
That is gutter marketing.
We don’t like that.
Especially when you can be really ethical, moral and ecological by providing quality information and a smooth experience for the person trying to find information.
How it Looks to the Reader
At the top someone types ’speed reading’ in Google
In the results they see
(Mike: This is known as a tight message to market match. Your message is targeted to ‘free speed reading’. Your visitor is part of a niche market who want to know about ‘free speed reading’).
The reader asked for ‘free speed reading’ and they go ‘oh look, some information on free speed reading’.
It’s in the headline and in the first line… speed reading is a technique…
We Want About 200 People Doing That on a Daily Basis
Thats why we spent so long on the keywords. Thats why we asked you to find a couple of niche keywords with traffic.
If you find a market that works then we’ll do lots of keywords in that particular marketplace.
But we have to start somewhere.
The Tumblr Blog
The reader goes ‘ok. I’ll click on that’.
This is our most wanted action at this point.
They reade clicks on your Google link and sees
This is our Tumblr blog. The links from the Tumblr blog are to the affiliate product we are using.
So from here
we click to
Our Affiliate Product
This is an affiliate sales letter. One we researched and selected in Day 14.
Blue River Experience
Do you see what I mean about the beautiful blue river experience from Day 15?
This is what this process is about.
It’s about providing a wonderful experience to the person who is looking for that particular keyword, right the way through.
That’s what is great about this whole philosophy.
We’re delivering something that people are going to thank us for. We reward and honour their click to our site.
We don’t violate the permission they gave us when they requested the information.
If All Goes Well, First Sale!
Tomorrow there will be two sticky threads in the forum. The first is for ‘I got ranked’ and the second is for ‘I got a sale!’.
You’ll probably be doing this over Friday and over the weekend. Doing this on the weekned is a very smart thing to be doing - I wonder if you can think why.
So the moment your attention getter, Netscape, is up, then start your stopwatch. I want you to keep checking with Google to see if you’ve got listed.
For most people it will take a day or two, or even a week.
If it doesn’t come by day 20, we’ll have to add a little secret sauce.
The Tumblr Article
How to go from free to paid in 2-3 paragraphs in a non salesy, non pushy manner.
Here’s an example ‘How to Build a Deck’ which got ranked in 2-3 days.
It made 2-3 sales from an Amazon link. Which in 30 day challenge terms would have won the challenge. We would have made $10.
Tell A Story
When you’re doing this article, just tell a story.
I’m not going to give you a whole bunch of copywriting tips. This will probably freak you out and do you more harm than good.
Just tell a story and talk like you’re talking to your best friend.
Don’t bother with a list of technique and tips. You’ll just get stuck.
An article on a Tumblr blog is better than no article.
Link to Your Affiliate
We’ll tell you how to do this lower down the page.
Don’t Stress!
There are some very specific things you need to do (see lower down this page) but otherwise don’t stress.
Action Points
- Watch the Tumblr video
- Create your Tumblr blog (tell a story, link to affiliate)
- Write another three articles for each of your keywords
- Don’t stress!
Get into the habit of writing your content!
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Topics: Daily Summaries |
August 18th, 2007 at 12:04 pm
Hey Mike, this is a great transition method from free to paid. I need to think of a story like that too.
Thanks for the cool tips!
November 22nd, 2007 at 1:32 pm
Hi, all really great stuff, but one question.
You talk very briefly about Netscape and it’s role as an attention grabber.
But as far as I can see, there is no explanation of what you’re talking about whatsoever, and the screen snatch is too small to read.
I know how I can (and why I should) write a TUMBLR BLOG, but I have no clue what I should be doing with Netscape to “Get Attention”.
What am I missing?
Any help much appreciated.
Cheers,
Chris
January 16th, 2008 at 2:37 pm
Hi Mike - thanks for these notes. Brilliant.
I too am confused about what we are meant to do with Netscape.
Excellent notes, though.
Thanks!