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Tip #13 - What to Expect From Google
By Mike Mindel | August 18, 2007
Content summarised from the Day 17 podcast.
Time to Get Ranked
Some people have been ranked very quickly indeed.
In the past we would normally expect to be ranked within 24 hours to a week.
That should still be your expectation.
If you get ranked faster then that’s great!
But the key message is that what you are seeing is extraordinary.
But if for some reason you don’t see your keyword ranked for a day or two, this is normally what you expect.
Most people wouldn’t expect to be ranked for weeks.
If you haven’t been ranked over the weekend that’s still fine.
72 hours was the official expected ranking time.
The Disappearing Ranking
Usually within 1-3 days of being initially indexed and ranked, Google is settling down, trying to figure out what the relevancy score of your website is in relation to your keyword.
You might disappear from the SERPs pages. That disappearance can be an hour or so, or one to two days. But it’s quite normal.
It’s just a process of Google trying to figure where your website should sit in relation to other websites.
Don’t think you’ve done something wrong!
It’s just what happens.
Often it comes back in a higher position than when you left. It’s a very common phenomenon.
It’s very rare for it not to happen.
Don’t panic!
Tumblr is a Starting Point Only
Tumblr is an example, it is representative of a type of web 2.0 content site.
This strategy is based on the fact that you are using web 2.0 hosting platforms that Google has proven it already likes.
But Tumblr is not the holy grail. But you don’t only use one web 2.0 content site in your strategy.
Once you’ve proven your keyword niche, you can develop your own domain and start to develop a web business as time goes buy.
Tumblr is a starting point as you investigate your niche and establish its commercial value to you.
What About Squidoo Slap?
A lot of ’so called experts’ will point out
‘you don’t have any content on your own page - that’s crazy. You should have your own domain, look what happened to Squidoo slap etc.’
This is a strategy that can be applied to lots of web 2.0 properties. As income comes in, you will start to build up your site on your own domain.
EZine Articles works. Squidoo got slapped but is coming back to life. It’s all about putting up good, quality content out there.
If Google sees lots of bad quality blogs and articles going up on Tumblr which downgrades the overall quality of Tumblr then that is a nartual policing issue for Tumblr to sort out.
When Tumblr sorts out their policing, and removes the rubbish, Tumblr will start rising in the ranks again.
This is a strategy for creating good, quality content. Not spam!
Don’t Keep All Your Eggs in One Basket
In business you hear it all the time. Make sure you never have more than 10% of your income from one client.
Don’t rely on all your traffic from one source. Any one source of traffic should not be delivering more than 10% of your traffic.
In the last challenge we had the Google Adwords slap.
Everyone was relying on their traffic from Google Adwords.
All of a sudden Google changed their quality score and people were going nuts as they lost their traffic or had to pay $10 for a visitor.
If you get your traffic from different sites, you will protect your bottom line.
Don’t Be Scared Of Web 2.0 Competition
Someone is going to take your keyword. It’s going to happen.
There are two potential methods for dealing with this:
You can do a slightly different keyword which still has the integrity of the keyword. e.g. propertiesforsale instead of unusualpropertiesforsale.
When you’ve moving into your niche, if you see other web 2.0 sites in that niche, this shouldn’t scare you.
Especially if those sites aren’t particularly optimized for the keyword you are targeting.
If you’ve found somone in your niche who is competing on Tumblr then choose Blogger or WordPress and compete on the same keyword.
Let the best content win!
30 Days is the Start
This is the start of your internet marketing journey. If you can you make your first $10 online then how hard will it be to make $100, $1000 per month?
No matter whether you are making $10 a month or $100,000 the process for starting out is exactly the same.
This is the bread and butter for testing markets, generating affiliate income, creating your own products and establishing a proper web business.
Often getting affiliate income gives you a way into the market.
When you are ready to compete you can create your own product.
That’s when your real web business starts.
Technorati Tags: time to get ranked, the disappearing ranking, don’t panic, tumblr is a starting point only, squidoo slap, squidoo, google adwords, dont be scared of competition, blogger, wordpress, 30 days is the start
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August 18th, 2007 at 5:58 pm
thanks for the advice about “The Disappearing Ranking”.
Yesterday my website was #10 in exact match and #12 in broad match and today my site is #87 in exact match and is not listed in broad match.
now, thanks to your post, I feel better, if this is part of the natural flow of google, then, let it be…
Thanks Mike!
August 19th, 2007 at 8:06 am
Well said, Mike. 2 thumbs up for you.
August 31st, 2007 at 2:18 am
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